“Purchasers of Arm & Hammer Essentials Deodorant for personal use (not resale) featuring the terms”Natural Deodorant” or “Natural Protection” on the label.
The class action alleges that Church & Dwight; the manufacturers of Arm & Hammer misled consumers by including the terms “Natural Deodorant” & “Natural Protection on the labels and marketing of the Arm & Hammer Essentials Deodorant when not all the ingredients in the deodorant were all natural
Arm & Hammer denies the allegations but has agreed to settle to avoid the costs and uncertainly associated with a long litigation.”
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