For this free lunchbox, you will have to visit the page at 10:00 a.m. eastern time. There are 120 free lunchboxes available daily. The site mentions that you have to be 18 years or older to participate and there is a limit of two lunchboxes per household.
“When lunchtime calls, Babybel is there. And now he’s bringing a special treat to rescue your lunchtime from a serious case of boring. He’s offering free lunchboxes that you can design yourself. Just create your own free customized lunchbox in a few simple steps and soon you’ll be the toast of the lunchroom. When you’re done, share your design and inspire others to make their own Mini Babybel® lunchbox too.*”
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